Here is a comprehensive list of the services I provide and the benefits you will gain by
hiring me for your next e-newsletter or blog article project….
E-NEWSLETTERS
Informative newspaper-style copy presented in a way to hold the readers’ interest and keep them coming back for more.
These include persuasive writing in the articles, powerful CTAs, stunning visual elements, and consistent delivery of lead and additional articles to support the overall theme of the newsletter.
BENEFIT TO YOUR BUSINESS:
Digital newsletters are popular among existing customers of a business and prospects seeking a solution to their problems, and they’re not losing popularity anytime soon!
They entertain, educate, and keep your audience engaged with useful, relevant information that drives sales for your business, improves your ROI, and keeps you top of mind with existing customers and prospects alike.
NOTE: If you are needing content for printed newsletters, please see my samples for those here.
EDITORIAL CALENDARS
The editorial calendar serves as an organized schedule of planned topics as a guide from start to finish (usually used for blog post campaigns and e-newsletter planning). I offer editorial calendar research and services with 3-month, 6-month, or 12-month retainer agreements.
BENEFIT TO YOUR BUSINESS:
An editorial calendar benefits your business by providing a content guide for a period of time that shows the plan for upcoming information to be produced and published.
It keeps the flow of relevant data to your consumers and prospects consistent and is a great reminder of special dates, holidays and seasons you don’t want to miss as inclusions in your e-newsletter or blog, and keeps everyone on the “same page” as far as future content production.
FEATURE ARTICLES & ADDITIONAL SUPPORTIVE ARTICLE CREATION
Are you needing 2-3 shorter articles in your newsletter written along with the lead article ? A complete e-newsletter will need that to carry the theme across the pages for your audience. I can do this for you as well!
BENEFIT TO YOU’RE BUSINESS:
Additional articles help to complete an e-newsletter and complete the theme information that project is offering in any given publication. Without additional shorter articles, an e-newsletter will be missing important supporting pieces of the project that support the theme and lead article.
EFFICIENT COLLABORATION & CONSISTENT COMMUNICATION
I expect to be communicating with you, or the individual you appoint, about the topics that will be covered in each e-newsletter. Sometimes you will have information to send me and resources for me to research more information, and I will take that PLUS do additional research on my own for extra intriguing tidbits of information to add.
BENEFIT TO YOUR BUSINESS:
Collaboration and communication are a key instrument for your business. A lack of timely and continual communication or poor efficiency in the collaboration process = dissatisfaction (from both you and your readers), an interrupted content flow to your audience, poor consumer feedback, and general unhappiness across the board.
GRAPHIC DESIGN & LAYOUT ARTIST SOURCING
I am happy to work with your graphic designer/layout artist. If you need this, I provide a service for sourcing and providing an outside vendor to help with the design of your e-newsletter.
As part of my services, I also offer my suggestions of graphics and layout in not just a text format for approval of each e-newsletter, but additionally a visual example to ensure we are always on the same page when it comes to what goes where on the e-newsletter.
BENEFIT TO YOUR BUSINESS:
A skilled, educated graphic designer and layout artist will use their creative talents to properly design and format the content I provide to look great and flow smoothly.
CONDUCTING INTERVIEWS
I am happy to conduct phone or video call interviews with staff or customers if “Staff Profiles” or “Customer Reviews” are an element of your e-newsletter.
I practice written confirmation and require a signed and dated authorization page from anyone I interview so they approve my summation of our discussion before that is added to the e-newsletter.
BENEFIT TO YOUR BUSINESS:
Interviews add first-hand, additional, interesting testimonials and feedback about your product or service.
CREATION OF THE E-NEWSLETTER SIGN-UP SEQUENCE
I craft enticing promotional boxes/ads for the necessary “Welcome” autoresponder when someone signs up to receive your e-newsletter, the information-filled irresistible landing page that tells the benefits of the e-newsletter, and I also offer free reports as an incentive to new subscribers.
BENEFIT TO YOUR BUSINESS:
A seamless flow of one sign-up piece of content to another will help prospects give you their “click” to sign up because of convincing, persuasive content I provide.
WRITING REPORTS FOR NEW SUBSCRIBERS
This acts as an incentive for new subscribers to opt-in to receive your e-newsletter. It not only offers valuable information, but shows prospects and current customers who you are, tells them what you do, and explains why they will want to click on the “subscribe” link to have your e-newsletter delivered straight into their inbox.
There is no charge to new subscribers for this…only their email. This can lead to new customers, more sales, and is a valuable tool for both you and your existing and future customers.
BENEFIT TO YOUR BUSINESS:
Everyone loves a great incentive!
And what could be better to get a prospect to sign up for your digital newsletter than a free in-depth report delivered straight to their inbox!
PRODUCTION COORDINATION WITH THE GRAPHIC DESIGNER/LAYOUT ARTIST
I also offer my services to oversee the team and coordinate the e-newsletter production with the designer. The project will need to be designed and formatted in your email system for distribution. I’ll work closely with the design team providing suggestions about image elements a d general layout and graphic elements.
Once I receive their test email, I’ll proof it then have it sent to you or your e-newsletter designer for final approval before it’s released to your subscriber email list on the planned publish date. I make sure the content is error-free and that it will display properly within the final design layout.
BENEFIT TO YOUR BUSINESS:
When working closely with the graphic designer/layout artist, I am able to review and proof the final product once the graphic and layout components are completed. I can also suggest certain content elements they can include if needed.
I make sure the content is proofed, error-free, and displays correctly within the final design. The graphic designer/layout artist then gets the e-newsletter into your email management system then I receive a “test email” to see the final result.
They will then send it to you for your final approval before the release of it to your email subscriber list to schedule for publishing. My services for this are based on the oversight of the project per e-newsletter.
BLOG POSTS
Even today, blogs are all the rage in marketing strategies across an expanse of businesses. Business blogs are essential for educating, informing, and holding the attention of your readers.
BENEFIT TO YOUR BUSINESS:
A well-written, persuasive blog post can not only educate and inform, but it has the potential to carry your company name across social media channels, to potential customers who find you due to word of mouth by those who are active on various social platforms, and also to create a buzz about your company and website.
“A copywriter is one of the most important investments a company or business can make when they are interested in offering products or services to potential clients, producing leads, and attracting more people wanting to subscribe to your e-newsletter, e-mail, and blog!“
Ready to get started?
Click HERE to get in touch with me!